Look of the year 2024

For its 9th edition, the LOOK of the YEAR competition will pay tribute to five fashion icons of who have particularly inspired LUXE Paris over the course of our 12 years of existence.

Participants will have to draw inspiration from these stylish icons to create a LUXE Paris outfit that meets their vision of fashion, and snap a picture to send us. Yes! Oui! Si! It is that easy!

Three of these icons are passed away but they definitely left their mark in the fashion world, in Second Life or in reality: Frolic Mills, famous editor-producer-designer-model and so many other things, sadly deceased last winter, Jade Pono, our very dear LOOK of the YEAR 2022 who left SL in March 2023 to fight cancer and never came back… and Gabrielle “Coco” Chanel, the one who revolutionized fashion by freeing women from their corsets!

Our two other icons are still alive and kicking and shaping our virtual fashion world. They also greatly inspired LUXE Paris: Ponchituti Boucher, top model, co-owner of One On One Agency, nicknamed “The Mother of all Models” because she discovered so many stars of the runway, and Zuri Rayna, designer of the jewelry that bears her name, accomplished businesswoman and ardent supporter of SL designers.

5 Challenge for get the title

Each of the 5 weeks of the first step of the contest will be dedicated to one of these icons and participants will have to create a LUXE Paris outfit for this particular star.

You don’t know them very well? Don’t worry. Our muses are told in very evocative texts, here in the ICONS section of our website and in the Special Edition LOOK of the YEAR 2024 of LUXE Paris Magazine available at our main store on Bao/56/72/26 in Second Life.

Each of our fashion icons has its text and it is in the light of these “Inspiration Texts” that our jury will evaluate the applications.